The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach by Jerry Weissman

The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach | Wiley | 2009 | ISBN: 0470376481 | 272 pages | PDF |

Capture your audiences with a powerful delivery style. Presentation coach Jerry Weissman has spent twenty years teaching CEOs and other executives how to deliver successful, profitable IPO road shows. His clients credit Jerry's presentation coaching with helping their companies earn higher stock prices and higher IPO valuations. Weissman's strategies have worked for dozens of big-name business leaders, including founding Yahoo! CEO Tim Koogle, Intuit founder Scott Cook, and Netflix founder and CEO Reed Hastings.

Now, The Power Presenter gives you the same effective technique, style, and strategy that executive teams from more than 1,000 companies have used to raise financing, sell products, propose partnerships, or seek approval for projects. Packed with case studies of famous power presenters—from Martin Luther King, Jr. to John F. Kennedy, from Ronald Reagan to Barack Obama—this book shows you how to deliver a winning speech or presentation that will engage your audience from beginning to end.

You'll follow a seven-step plan for crafting your content into a compelling story. You'll learn how to conquer your fear of public speaking and present with force and conviction, naturally. You'll also learn how to speak with your body language, create empathy with your audience, and integrate your graphics design and animation with your delivery.

For anyone who has to stand up and deliver, The Power Presenter is a master resource filled with proven techniques, practical tools, insightful wisdom, and illustrative, inspiring examples.

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Learn the successful presentation techniques used in over 500 IPO road shows and featured in The Wall Street Journal and Fast Company.
Jerry Weissman is the presentations coach to Microsoft, Cisco Systems, and many of America's top executives, including founding Yahoo CEO Tim Koogle, Intuit founder Scott Cook, Netflix founder and CEO Reed Hastings, and many others. The San Jose Mercury News says that Weissman's IPO presentation coaching "is worth 10% on a company stock." Now America's top coach reveals the same powerful strategies he teaches to CEOs in expensive private sessions. Learn why your body language and voice are more important than your words, how to present with poise and confidence naturally, and how to connect with any audience emotionally. Filled with illustrative case studies of Barack Obama, Ronald Reagan, George W. Bush, John F. Kennedy, and many others, The Power Presenter will bring out the best in anyone who has to stand and deliver.
"Readers of 'The Power Presenter' will have access to video clips referenced in the book".

Table of Contents
Preface: The Wrong Way and the Right Way to Coach Presentations
Introduction How Speaking Style and Delivery Can Raise the Value of an IPO
Ch. 1 Your Actions Speak Louder than Your Words 1
Ch. 2 The Crucial Task: Creating Audience Empathy 15
Ch. 3 The Butterflies in Your Stomach 27
Ch. 4 How to Prepare Your Content 35
Ch. 5 You Can Be a Power Presenter - Charisma Not Required 45
Ch. 6 The Mental Method of Presenting: Make the Butterflies Fly in Formation 57
Ch. 7 Learn to Speak with Your Body Language 81
Ch. 8 Control Your Cadence 115
Ch. 9 Masters of the Game 145
Ch. 10 What Every Speaker Can Learn from Barack Obama 163
Ch. 11 Graphics Synchronization 179
Ch. 12 Graphics and Narrative 199
Ch. 13 The Power Presentations Pyramid 211
Ch. 14 Coda - Ending with the Beginning 227
Acknowledgments 231
Notes 235
Index 241

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